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Brand strategy in three steps a purpose-driven approach to branding

Mandel, Jay

Brand strategy in three steps a purpose-driven approach to branding - New Delhi Kogan Page India Pvt Ltd 2023 - ix, 241 p.

Includes bibliographical references and index

ISBN: 9781398609792

Subjects--Uniform Titles:
Branding (Marketing); Marketing-Decision making

Dewey Class. No.: 658.827 MAN

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