Brand strategy in three steps (Record no. 23027)

MARC details
000 -LEADER
fixed length control field 00881aam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213957.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2023 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398609792 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 MAN 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mandel, Jay
245 ## - TITLE STATEMENT
Title Brand strategy in three steps
Remainder of title a purpose-driven approach to branding
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page India Pvt Ltd
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent ix, 241 p. 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Branding (Marketing); Marketing-Decision making 
920 ## -
-- 23015
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Brand strategy in three steps : a purpose-driven approach to branding 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Kogan Page India Pvt. Ltd., c2023. 
969 ## -
-- Books 
909 ## -
-- 21633 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category21633ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 09/10/2023   658.827 MAN  21633 Book

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