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Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... [et al.].

By:

Chartered Institute of Marketing. Series Added Entry-Uniform Title Marketing series (London, England). Professional development

Contributor(s):

Payne, Adrian.

Material type: Text

Text

TextPublication details: Boston Butterworth-Heinemann 1995Description: x, 304 p. : ISBN:

075062020X

Subject(s):

Customer relations.; Relationship marketing.; Consumer satisfaction.; Customer services.

DDC classification:

658.812 REL

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.812 REL (Browse shelf(Opens below))	Available	6437

"Published on behalf of the Chartered Institute of Marketing". Includes index.

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