Relationship marketing for competitive advantage winning and keeping customers
Relationship marketing for competitive advantage winning and keeping customers
Adrian Payne ... [et al.].
- Boston Butterworth-Heinemann 1995
- x, 304 p. :
"Published on behalf of the Chartered Institute of Marketing". Includes index.
075062020X
Customer relations.; Relationship marketing.; Consumer satisfaction.; Customer services.
658.812 REL
"Published on behalf of the Chartered Institute of Marketing". Includes index.
075062020X
Customer relations.; Relationship marketing.; Consumer satisfaction.; Customer services.
658.812 REL