Relationship marketing for competitive advantage (Record no. 20269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01239aam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213912.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b1995 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 075062020X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 REL |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. Series Added Entry-Uniform Title Marketing series (London, England). Professional development |
| 245 ## - TITLE STATEMENT | |
| Title | Relationship marketing for competitive advantage |
| Remainder of title | winning and keeping customers |
| Statement of responsibility, etc. | Adrian Payne ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Butterworth-Heinemann |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 304 p. : |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Volume number/sequential designation | The marketing series. Professional development |
| 500 ## - GENERAL NOTE | |
| General note | "Published on behalf of the Chartered Institute of Marketing". Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations.; Relationship marketing.; Consumer satisfaction.; Customer services. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Payne, Adrian. |
| 920 ## - | |
| -- | 20248 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.]. |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | Boston: Butterworth-Heinemann, c1995. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 6437 (Shelf) Accn No.Item StatusAdd IdLocationItem Category6437ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 20/08/2017 | 658.812 REL | 6437 | Book |