Integrated marketing communication in advertising and promotion
Material type:
TextPublication details: New Delhi Cengage Learning 2010Edition: 8th ed. Description: xx, : 666p Subject(s): DDC classification: - 659.1 SHI
| Item type | Current library | Call number | Status | Barcode |
|---|---|---|---|---|
Book
|
International Management Institute New Delhi | 659.1 SHI (Browse shelf(Opens below)) | Available | G4812 |
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Inlcudes bibliographical references and index
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