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Advanced database marketing innovative methodologies and applications for managing customer relationships edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin

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Material type: Text

TextPublication details: England Gower Publishing Ltd 2013Description: xx, : 324p Subject(s):

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	International Management Institute New Delhi	658.8120285574 ADV(Ref.) (Browse shelf(Opens below))	Available	18999

Previous	No cover image available		No cover image available	No cover image available			No cover image available	Next
Previous	658.812 STO(Ref.) Customer service	658.812 SUW Creating a customer experience-centric startup : a step-by-step framework	658.812 ULT(Ref.) The ultimate CRM handbook strategies and concepts for building enduring customer loyalty and profitability	658.8120285574 ADV(Ref.) Advanced database marketing innovative methodologies and applications for managing customer relationships	658.816 SCH Pricing strategies : harvesting product value	658.818 DAV Practical sales forecasting	658.82 DOM Promotion : analysis, creativity, and strategy	Next

Includes bibliographical references and index

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