Advanced database marketing (Record no. 18639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01071aam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2013 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658. 8120285574 ADV |
| 245 ## - TITLE STATEMENT | |
| Title | Advanced database marketing |
| Remainder of title | innovative methodologies and applications for managing customer relationships |
| Statement of responsibility, etc. | edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | England |
| Name of publisher, distributor, etc. | Gower Publishing Ltd |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, : 324p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Customer relations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Consumer profiling |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Database marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coussement, Kristof Bock, Koen W. De Neslin, Scott A. |
| 920 ## - | |
| -- | 18619 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | England: Gower Publishing Ltd, 2013. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 18999 (Ref.) Accn No.Item StatusAdd IdLocationItem Category18999Ref.R RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | International Management Institute New Delhi | International Management Institute New Delhi | 13/10/2014 | 658.8120285574 ADV(Ref.) | 18999 | Reference |