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Advanced database marketing innovative methodologies and applications for managing customer relationships

Advanced database marketing innovative methodologies and applications for managing customer relationships edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin - England Gower Publishing Ltd 2013 - xx, : 324p

Includes bibliographical references and index

Dewey Class. No.: 658. 8120285574 ADV

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