Using semiotics in retail (Record no. 22461)

MARC details
000 -LEADER
fixed length control field 00945aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213948.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2022 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398603820 
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.9 LAW 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lawes, Rachel
245 ## - TITLE STATEMENT
Title Using semiotics in retail
Remainder of title leverage consumer insight to engage shoppers and boost sales
Statement of responsibility, etc. Foreword by Keith Sleight, CMI Global Shopping Insight Director, Unilever
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 271 p. 
500 ## - GENERAL NOTE
General note Includes index 
920 ## -
-- 22447
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Using semiotics in retail : leverage consumer insight to engage shoppers and boost sales / Foreword by Keith Sleight, CMI Global Shopping Insight Director, Unilever 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New Delhi: Kogan Page, c2022. 
969 ## -
-- Books 
909 ## -
-- 21153 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category21153ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 05/09/2022   658.9 LAW  21153 Book

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