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Using semiotics in retail leverage consumer insight to engage shoppers and boost sales

Lawes, Rachel

Using semiotics in retail leverage consumer insight to engage shoppers and boost sales Foreword by Keith Sleight, CMI Global Shopping Insight Director, Unilever - New Delhi Kogan Page 2022 - xxii, 271 p.

Includes index

ISBN: 9781398603820

Dewey Class. No.: 658.9 LAW

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