Services marketing integrating customer focus across the firm
Zeithaml, Valarie A
Services marketing integrating customer focus across the firm Valarie A Zeithaml & Mary Jo Bitner - 3rd ed. - New Delhi TMH 2003 - xx, : 668p.
Includes index
9780070530423
658.8 ZEI
Services marketing integrating customer focus across the firm Valarie A Zeithaml & Mary Jo Bitner - 3rd ed. - New Delhi TMH 2003 - xx, : 668p.
Includes index
9780070530423
658.8 ZEI