Qualitative market research principle and practice edited by Gill Ereaut, Mike Imms, and Martin Callingham

Contributor(s): Material type: TextTextPublication details: London Sage Publication 2002Description: 7v. v.p. Subject(s): DDC classification:
  • 658.83 QUA(Ref.)
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Item type Current library Call number Status Barcode
Reference Reference International Management Institute New Delhi 658.83 QUA(Ref.) (Browse shelf(Opens below)) Available 12008
Reference Reference International Management Institute New Delhi 658.83 QUA(Ref.) (Browse shelf(Opens below)) Available 12009
Reference Reference International Management Institute New Delhi 658.83 QUA(Ref.) (Browse shelf(Opens below)) Available 12010
Reference Reference International Management Institute New Delhi 658.83 QUA(Ref.) (Browse shelf(Opens below)) Available 12011
Reference Reference International Management Institute New Delhi 658.83 QUA(Ref.) (Browse shelf(Opens below)) Available 12012
Reference Reference International Management Institute New Delhi 658.83 QUA(Ref.) (Browse shelf(Opens below)) Available 12013
Reference Reference International Management Institute New Delhi 658.83 QUA(Ref.) (Browse shelf(Opens below)) Available 12014

Contents: v.1 An introduction to qualitaive market research/Mike Imms,Gill Ereaut; v.2 Interviewing groups and individuals in qualitative market research; v.3 Methods beyond interviewing in qualitative market research; v.4 Analysis and interpretation in qualitative market research; v.5 Developing brands with qualitative market research; v.6 Developing advertisingwith qualitative market research;v.7 Delivering results in qualitative market research 

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