Semiotics, marketing and communication Beneath the signs, the strategies by Jean-Marie Floch with a foreword by John F. Sherry Translated by Robin Orr Bodkin

By: Material type: TextTextPublication details: New York Palgrave 2001Description: xiii, 225p Subject(s): DDC classification:
  • 658.802 FLO 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.802 FLO  (Browse shelf(Opens below)) Available 11385

Includes bibliographical references and index 

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