Semiotics, marketing and communication Beneath the signs, the strategies
Floch, Jean-Marie
Semiotics, marketing and communication Beneath the signs, the strategies by Jean-Marie Floch with a foreword by John F. Sherry Translated by Robin Orr Bodkin - New York Palgrave 2001 - xiii, 225p
Includes bibliographical references and index
Communication in marketing- France; Semiotics-France
658.802 FLO
Semiotics, marketing and communication Beneath the signs, the strategies by Jean-Marie Floch with a foreword by John F. Sherry Translated by Robin Orr Bodkin - New York Palgrave 2001 - xiii, 225p
Includes bibliographical references and index
Communication in marketing- France; Semiotics-France
658.802 FLO