Semiotics, marketing and communication (Record no. 22041)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01007aam a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2001 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 FLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Floch, Jean-Marie |
| 245 ## - TITLE STATEMENT | |
| Title | Semiotics, marketing and communication |
| Remainder of title | Beneath the signs, the strategies |
| Statement of responsibility, etc. | by Jean-Marie Floch with a foreword by John F. Sherry Translated by Robin Orr Bodkin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Palgrave |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 225p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Communication in marketing- France; Semiotics-France |
| 920 ## - | |
| -- | 22025 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Semiotics, marketing and communication : Beneath the signs, the strategies / by Jean-Marie Floch with a foreword by John F. Sherry Translated by Robin Orr Bodkin |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | New York: Palgrave, c2001. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 11385 (Shelf) Accn No.Item StatusAdd IdLocationItem Category11385ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 31/03/2022 | 658.802 FLO | 11385 | Book |