Relationship marketing for competitive advantage winning and keeping customers Adrian Payne ... [et al.].

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Material type: Text

TextPublication details: Boston Butterworth-Heinemann 1995Description: x, 304 p. : ISBN:

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Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.812 REL (Browse shelf(Opens below))	Available	6437

"Published on behalf of the Chartered Institute of Marketing". Includes index.

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