Integrated marketing communication Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn

By: Contributor(s): Material type: TextTextPublication details: Illinois NTC Business Books 1993Description: xvii, : 218p Subject(s): DDC classification:
  • 658.802 SCH 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.802 SCH  (Browse shelf(Opens below)) Available 19305

Includes index 

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Williamson Magor Library | International Management Institute New Delhi