Integrated marketing communication (Record no. 19329)

MARC details
000 -LEADER
fixed length control field 00867aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213857.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1993 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SCH 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E
245 ## - TITLE STATEMENT
Title Integrated marketing communication
Statement of responsibility, etc. Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Illinois
Name of publisher, distributor, etc. NTC Business Books
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent xvii, : 218p 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tannenbaum, Stanley I Lauterborn, Robert F 
920 ## -
-- 19309
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Integrated marketing communication / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Illinois: NTC Business Books, 1993. 
969 ## -
-- Books 
909 ## -
-- 19305 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19305ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 15/09/2015   658.802 SCH  19305 Book

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