Advanced database marketing innovative methodologies and applications for managing customer relationships edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin

Contributor(s): Material type: TextTextPublication details: England Gower Publishing Ltd 2013Description: xx, : 324p Subject(s): DDC classification:
  • 658. 8120285574 ADV
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Item type Current library Call number Status Barcode
Reference Reference International Management Institute New Delhi 658.8120285574 ADV(Ref.) (Browse shelf(Opens below)) Available 18999

Includes bibliographical references and index 

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