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1.
Services management and marketing managing the movements of truth in service competition by
Material type: Text Text
Publication details: Lexington Lexington books 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 GRO .

2.
Services marketing Valarie A. Zeithaml, Mary Jo Bitner by
Material type: Text Text
Publication details: NewYork The Mcgraw-Hill companiesinc 1996
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 ZEI , ...

3.
Market leadership strategies for service companies creating growth, profits and coustomer loyalty Craig Terrill and arthur Middle brooks by
Material type: Text Text
Publication details: Illinois NTC Business books 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 TER .

4.
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Handbook of services marketing and management edited by Teresa A Swartz, and Dawn Iacobucci by
Material type: Text Text
Publication details: Thousand Oaks Sage Publications 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658 HAN(Ref.).

5.
Marketing your services for people who hat to sell by
Edition: updated and expanded 
Material type: Text Text
Publication details: New York McGraw-Hill 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CRA .

6.
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Services marketing integrating customer focus across the firm Valarie A Zeithaml & Mary Jo Bitner by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New Delhi TMH 2003
Availability: Items available for loan: International Management Institute New Delhi (9)Call number: 658.8 ZEI , ...

7.
Essentials of services marketing concepts, strategies & cases K Douglas Hoffman, John E G Bateson by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Fort Worth Harcourt College Publishers 2002
Availability: Not available: International Management Institute New Delhi: Checked out (1).

8.
Marketing in the service industries edited by Gordon Foxall by
Material type: Text Text
Publication details: London Frank Cass and company ltd 1985
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAR.

9.
Services marketing management A strategic perspective Hans Kasper, Piet van Halsdingen, Mark Gabbott by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Chichester John Wiley & Sons 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KAS .

10.
Essentials of services marketing concepts, strategies & cases K Douglas Hoffman, John E G Bateson by
Edition: 2nd ed.  
Material type: Text Text
Publication details: Fort Worth Harcourt College Publishers 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HOF .

11.
Professional services Marketing how the best firms build premier brands, Thriving lead generation engines, and cultures of business development success by Mike Schultz, John E. Doerr, Lee W. Frederiksen by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Jersey John wiley & Sons Inc 2009
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SCH .

12.
Services marketing integrating customer focus across the firm by Valarie A Zeithaml...[et al.] by
Edition: 6 ed.  
Material type: Text Text
Publication details: New Delhi McGraw Hill education pvtltd 2014
Availability: Items available for loan: International Management Institute New Delhi (10)Call number: 658.8 SER, ... Not available: International Management Institute New Delhi: Checked out (1).

13.
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Services marketing ; integrating customer focus across the firm Valarie A. Zeithaml...[et al.] by
Edition: 7th ed. 
Material type: Text Text
Publication details: Chennai McGraw Hill Education (India) Pvt Ltd 2018
Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.8 SER, ...

14.
Services marketing text and cases Rajendra Nargundkar by
Edition: 3rd ed. 
Material type: Text Text
Publication details: Chennai McGraw Hill Education (India) pvt lrd 2010
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 NAR , ...

15.
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Services marketing People, Technolgy, Strategy by Jochen Wirtz and Christopher Lovelock by
Edition: 9th ed. 
Material type: Text Text
Publication details: London World Scientific Publishing Co Inc 2022
Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.8 WIR , ...

16.
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Services marketing text and cases by
Material type: Text Text
Publication details: New Delhi Dorling Kindersley India Pvt Ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 VER .

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