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1.
The anatomy of buzz how to create word-of-mouth marketing by
Material type: Text Text
Publication details: New York Doubleday 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 ROS .

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2.
The ownership quotient putting the service profit chain to work for unbeatable competitive advantage James L. Heskett, W. Earl Sasser, Joe Wheeler by
Material type: Text Text
Publication details: Boston Harvard Business Press 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 HES .

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Watch it! The Use of body language in word of mouth advertising by
Material type: Text Text
Publication details: New Delhi Viva Books Pvt Ltd 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.13 HAR .

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Williamson Magor Library | International Management Institute New Delhi