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	1.		Service operations management by Schmenner, Roger W Material type: Text Publication details: New Jersey Prentice Hall 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658 SCH . Place hold Save to lists Add to cart (remove)
	2.		Liberalizing trade in services Bernard Hoekman, Pierre Sauve by Hoekman, Bernard Save, Pierre Material type: Text Publication details: Washington World Bank 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 382.4 HOE . Place hold Save to lists Add to cart (remove)
	3.		Cases in manufacutring and service systems management by Mabert Vincent A Material type: Text Publication details: New Jersey Prentice Hall 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5 MAB . Place hold Save to lists Add to cart (remove)
	4.		Marketing your services a step by step guide for small businesses and professionals by Putman, Anthony O Material type: Text Publication details: New York John Wiley 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PUT . Place hold Save to lists Add to cart (remove)
	5.		The marketing of services by Cowell, Donald W Material type: Text Publication details: London Heinemann 1984 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 338.4068'8 COW , ... Place hold Save to lists Add to cart (remove)
	6.		Model business plans for service businesses by Cohen, William A Material type: Text Publication details: New York John Wiley 1995 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.4012 COH , ... Place hold Save to lists Add to cart (remove)
	7.		The services productivity and quality challenge edited by patrick T.Harker by Harker,Patrick T Material type: Text Publication details: Dordrecht Kluwer Academic publishers 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5 SER. Place hold Save to lists Add to cart (remove)
	8.		Design and management of service processes keeping customers for life by Ramaswamy,Rohit Material type: Text Publication details: Massachusetts Addison-Wesley Publishing companyinc 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 RAM . Place hold Save to lists Add to cart (remove)
	9.		Delivering quality service balancing customer perceptions and expectations Valarie A. Zeithaml, A. Parasuraman and Leonard L. Berry by Zeithaml, Valarie A Parasuraman, A. Berry, Leonard L. Material type: Text Publication details: New York Free Press 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 ZEI . Place hold Save to lists Add to cart (remove)
	10.		Quality a critical introduction by Beckford, John Material type: Text Publication details: London Routledge 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5'62 BEC . Place hold Save to lists Add to cart (remove)
	11.		Services management and marketing managing the movements of truth in service competition by Gronroos,Christian Material type: Text Publication details: Lexington Lexington books 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 GRO . Place hold Save to lists Add to cart (remove)
	12.		Services marketing Valarie A. Zeithaml, Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Material type: Text Publication details: NewYork The Mcgraw-Hill companiesinc 1996 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 ZEI , ... Place hold Save to lists Add to cart (remove)
	13.		The mangement of service operations by Wright, J. Nevan Wright, J Nevan Material type: Text Publication details: New york Cassell 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5 WRI . Place hold Save to lists Add to cart (remove)
	14.		Principles of service marketing and management by Christopher Lovelock, Lauren Wright by Lovelock, Christopher Wright, Lauren Material type: Text Publication details: New Jersey Prentice Hall Ltd 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LOV . Place hold Save to lists Add to cart (remove)
	15.		Market leadership strategies for service companies creating growth, profits and coustomer loyalty Craig Terrill and arthur Middle brooks by Terrill, Craig Middlebrooks, Arther Material type: Text Publication details: Illinois NTC Business books 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 TER . Place hold Save to lists Add to cart (remove)
	16.		Empowerment HR strategies for service excellence by Lashley, Conrad Material type: Text Publication details: Oxford Butterworth/Heinemann 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.3 LAS . Place hold Save to lists Add to cart (remove)
	17.	Image from Amazon.com	Handbook of services marketing and management edited by Teresa A Swartz, and Dawn Iacobucci by Swartz, Teresa A Iacobucci, Dawn Material type: Text Publication details: Thousand Oaks Sage Publications 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658 HAN(Ref.). Place hold Save to lists Add to cart (remove)
	18.		Smart services competitive information strategies, solutions and success stories for service businesses by Sawyer, Deborah C Material type: Text Publication details: Medford, New Jersey Information Today Inc 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 SAW . Place hold Save to lists Add to cart (remove)
	19.		Marketing your services for people who hat to sell by Crandall, Rick Edition: updated and expanded Material type: Text Publication details: New York McGraw-Hill 2002 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CRA . Place hold Save to lists Add to cart (remove)
	20.	Image from Amazon.com	Services marketing integrating customer focus across the firm Valarie A Zeithaml & Mary Jo Bitner by Zeithaml, Valarie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text Publication details: New Delhi TMH 2003 Availability: Items available for loan: International Management Institute New Delhi (9)Call number: 658.8 ZEI , ... Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi