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1.
New product success stories lessons from leading innovators Edited by Robert J. Thomes
Material type: Text Text
Publication details: New York John Wiley & Sons 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 NEW.

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2.
Cases in product management by
Material type: Text Text
Publication details: Chicago IRWIN 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 QUE .

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3.
Simulated test marketing technology for launching successful new products Kevin J. Clancy, Robert S Shulman, Marianne M. Wolf by
Material type: Text Text
Publication details: New York Lexington Books 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800205 CLA .

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4.
How to develop successful new products by
Material type: Text Text
Publication details: Lincolnwood NTC business books 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 PAT .

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5.
How to create profitable new products-from mission to market by
Material type: Text Text
Publication details: Chicago NTC Business Books 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5'75 GRU .

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6.
The big idea how business innovators get great ideas to market by
Material type: Text Text
Publication details: Chicago Dearborn Trade Publishing 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 STR .

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7.
New Product development and delivery ensuring successful products through integrated process management by
Material type: Text Text
Publication details: New York AMACOM ( American Management Association) 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BRE .

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8.
Innovation, product development and commercialization case studies and key practices for market leadership by
Material type: Text Text
Publication details: Florida J Ross publishing 2007
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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9.
The product managers's handbook by
Edition: 4th ed.  
Material type: Text Text
Publication details: New Delhi Tata Mcgraw Hill education pvt ltd 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 GOR .

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10.
Managing new industry creation global knowledge formation and entrepreneurship in high technology Thomas P. Murtha, Stefanie Ann Lenway and Jeffrey A. Hart by
Material type: Text Text
Publication details: Stanford, California Stanford University press 2001
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 MUR .

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11.
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Entrepreneurial marketing how to develop customer demand by
Edition: 3rd ed. 
Material type: Text Text
Publication details: Oxon Routledge 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 NIJ .

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12.
Systematic new product development Gordon Douglas, Philip Kemp & Jeremy Cook by
Material type: Text Text
Publication details: England Gower Publishing Co 1983
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 DOU .

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Williamson Magor Library | International Management Institute New Delhi