Simulated test marketing technology for launching successful new products Kevin J. Clancy, Robert S Shulman, Marianne M. Wolf

By: Contributor(s): Material type: TextTextPublication details: New York Lexington Books 1994Description: xiii, : 306p. : 25cm. Subject(s): DDC classification:
  • 658.800205 CLA 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.800205 CLA  (Browse shelf(Opens below)) Available 6906

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi