Simulated test marketing technology for launching successful new products Kevin J. Clancy, Robert S Shulman, Marianne M. Wolf
Material type:
- 658.800205 CLA
Item type | Current library | Call number | Status | Barcode | |
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International Management Institute New Delhi | 658.800205 CLA (Browse shelf(Opens below)) | Available | 6906 |
Includes bibliographical references and index
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