Results of search for 'su:"Marketing- Data processing"' › International Management Institute, Delhi catalog

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1.		The new direct marketing how to implement a profit driven data base markting strategy David Shepard...[et al] by Batra, Rajeev David Shepard Associates Edition: 2nd ed. Material type: Text Publication details: Illinois Irwin 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 SHE. Place hold Save to lists Add to cart (remove)
2.		Mastering data mining The art and science of customer relationship management Michael J.A. Berry, Gordon Linoff by Berry, Michael J.A Linoff, Gordon Material type: Text Publication details: New York John Wiley & Sons 2000 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 BER . Place hold Save to lists Add to cart (remove)
3.		Marketing engineering computer assisted marketing analysis and planning Gary L Lilien, Arvind Rangaswamy by Lilien, Gary L Rangaswamy, Arvind Edition: 2nd ed. Material type: Text Publication details: Delhi Pearson Education 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8020285 LIL . Place hold Save to lists Add to cart (remove)
4.		Engaging customers using big data how marketing analytics are transforming business by Sathi, Arvind Material type: Text Publication details: New York Palgrave Macmillan 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 SAT . Place hold Save to lists Add to cart (remove)
5.		practical text analytics interpreting text and unstructured data for business intelligence by Struhl, Steven Material type: Text Publication details: New Delhi Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.472 STR . Place hold Save to lists Add to cart (remove)
6.		Humanizing big data marketing at the meeting of data, social science and consumer insight by Strong, Colin Material type: Text Publication details: New Delhi Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8340285 STR . Place hold Save to lists Add to cart (remove)
7.		Data mining techniques for marketing, sales and customer relationship management Gordon S. Linoff, Michael J.A. Berry by Linoff, Gordon S Berry, Michael J.A Edition: 3rd ed. Material type: Text Publication details: New Delhi Wiley Publsihing Inc 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 006.3120246588 LIN . Place hold Save to lists Add to cart (remove)
8.		B2B Data-Driven marketing sources, uses, results by Ruth P. Stevens and Theresa A. kushner by Stevens, Ruth P Kushner, Theresa A Material type: Text Publication details: Chicago Racom communication 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 STE . Place hold Save to lists Add to cart (remove)
9.		Creativity and data marketing a practical guide to data innovation Becky Wang by Wang, Becky Material type: Text Publication details: London Kogan Page Limited 2017 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 WAN . Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	Digital marketing fundamentals from strategy to ROI by Marjolein Visser, Berend Sikkenga and Mike Berry by Visser, Marjolein Sikkenga, Berend Berry, Mike Edition: 2nd ed. Material type: Text Publication details: Netherlands Noordhoff Ultgevers 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 VIS . Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	Marketing data science modeling techniques in predictive analytics with R and Python by Miller, Thomas W Material type: Text Publication details: Noida Pearson India Education Services Pvt Ltd 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 MIL . Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	Data storytelling in marketing how to tell persuasive stories through data by Florence, Caroline Material type: Text Publication details: London Kogan Page 2024 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8340285 FLO . Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	Transformative marketing combining new age technologies and human insights V. Kumar & Philip Kotler by Kumar, V Kotler, Philip Material type: Text Publication details: Switzerland Palgrave Macmillan 2024 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Applied marketing analytics using R by Kubler, Raoul [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Pvt. Ltd., c2023 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 YIL. Place hold Save to lists Add to cart (remove)