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	1.		The new direct marketing how to implement a profit driven data base markting strategy David Shepard...[et al] by Batra, Rajeev David Shepard Associates Edition: 2nd ed. Material type: Text Publication details: Illinois Irwin 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 SHE. Place hold Save to lists Add to cart (remove)
	2.		Statestics for marketing by Rodger, Leslie W Material type: Text Publication details: London McGraw Hill 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 519.5024658 ROD . Place hold Save to lists Add to cart (remove)
	3.	Image from Amazon.com	Marketing analytics statistical tools for marketing and consumer behaviour using SPSS Jose? Marcos Carvalho de Mesquita and Erik Kostelijk. by Mesquita, Jose? Marcos Carvalho De Kostelijk, Erik Material type: Text Publication details: Oxon Routledge 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 MES . Place hold Save to lists Add to cart (remove)
	4.	Image from Amazon.com	Applied marketing analytics using R by Kubler, Raoul [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Pvt. Ltd., c2023 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 YIL. Place hold Save to lists Add to cart (remove)

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