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1.
Essentials of marketing text and cases Geoffrey Lancaster and Lester Massingham by
Material type: Text Text
Publication details: London McGraw-Hill 1988
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LAN .

2.
Leadership in action tough minded strategies from the global giant by
Material type: Text Text; Format: print ; Nature of contents: biography
Publication details: New Delhi Tata McGraw Hill Pub Co Ltd 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 664.0068'8 MAV .

3.
Cases in product management by
Material type: Text Text
Publication details: Chicago IRWIN 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 QUE .

4.
Beyond maximarketing the new power of caring and Daring Stan Rapp, Thomas L. Collins by
Material type: Text Text
Publication details: New York McGraw-Hill Inc 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 RAP .

5.
Cases in International Marketing Jean-Pierre Jeannet...[et al] by
Edition: 2nd ed. 
Material type: Text Text
Publication details: New Jersey Prentice Hall 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 CAS.

6.
A&M case studies, 1989-94 by
Material type: Text Text
Publication details: New Delhi Spectrum 1994
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.8 CAS(Ref.), ...

7.
Case studies in marketing by Ian Spurr and Jerry Forrester by
Material type: Text Text
Publication details: London Pitman Publishing 1987
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800722 SPU .

8.
World food marketing systems edited by Erdener Kaynak by
Material type: Text Text
Publication details: London Butterworth 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 380.1456413 WOR.

9.
International and global marketing concepts and cases Taylor W. Meloan, John L. Graham by
Material type: Text Text
Publication details: Chicago Irwin 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 MEL .

10.
Case studies in International marketing edited by Peter Doyle and Norman A. Hart by
Material type: Text Text
Publication details: London Heinemann 1982
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.848 CAS, ...

11.
Sales reengineering from the outside in engaging customers with a new approach to sales, marketing, and service Mark Blessington, Bill O'Connell by
Material type: Text Text
Publication details: New York McGraw-Hill 1995
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.81 BLE .

12.
Problems in marketing E Raymond Corey,Christopher H Lovelock,Scott Ward by
Edition: 6th ed. 
Material type: Text Text
Publication details: New York McGraw-Hill 1985
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800722 COR .

13.
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cases in consumer behavior F. Stewart Debruicker, John A. Quelch & Scott Ward by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi PHI Pvt Ltd 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 DEB .

14.
Crisis marketing when bad things happen to good companies by
Edition: 2nd ed. 
Material type: Text Text
Publication details: Illinois NTC Business Books 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAR .

15.
Marketing management An international perspective Kamran Kashani and Dominique Turpin
Material type: Text Text
Publication details: Houndmills Macmillal Press Lts 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 MAR.

16.
Branding in Asia the creation, development and management of Asian brand for the global market by
Material type: Text Text
Publication details: Singapore John Wiley & Sons 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827095 TEM .

17.
Cases in international marketing by Christopher Gale, Neil H Borden, Jean-Pierre Jeannet by
Material type: Text Text
Publication details: New Jersey Prentice Hall 1986
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 GAL .

18.
Case studies in marketing The Indian context by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Prentic Hall of India 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SRI .

19.
Case study solutions Marketing by
Material type: Text Text
Publication details: Delhi Macmillan India 2001
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 KAU , ...

20.
Case studies in marketing ICFAI Centre of Management Research by
Material type: Text Text
Publication details: Hyderabad ICFAI Centre for Management Research 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CAS v-2 .

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