Crisis marketing when bad things happen to good companies

By: Contributor(s): Material type: TextTextPublication details: Illinois NTC Business Books 1997Edition: 2nd ed. Description: x, : 246p. Subject(s): DDC classification:
  • 658.8 MAR 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8 MAR  (Browse shelf(Opens below)) Available 8509

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Williamson Magor Library | International Management Institute New Delhi