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Marketing theory Evolution and evaluation of schools of marketing thought by Jagdish N. Sheth, Atul Parvatiyar and Can Uslay foreword by Richard Bagozzi by
Edition: Expanded ed. 
Material type: Text Text
Publication details: New Delhi Wiley India Pvt Ltd 2022
Availability: Not available: International Management Institute New Delhi: Checked out (1).

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2.
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Marketing concepts and strategies William M. Pride & O.C. Ferrell by
Edition: 8th ed. 
Material type: Text Text
Publication details: USA Houghton Mifflin Company 1993
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PRI .

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