Marketing theory Evolution and evaluation of schools of marketing thought by Jagdish N. Sheth, Atul Parvatiyar and Can Uslay foreword by Richard Bagozzi

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TextPublication details: New Delhi Wiley India Pvt Ltd 2022Edition: Expanded ed. Description: xxxvi, 264p ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	International Management Institute New Delhi	658.8 SHE (Browse shelf(Opens below))	Checked out	17/04/2025	21354

Includes bibliographical references and index

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