Managing Brand equity Capitalizing on the value of a Brand name
Material type:
TextPublication details: New York The Free Press 1991Description: xiii, : 299p. Subject(s): DDC classification: - 658.827 AAK(Ref).
| Item type | Current library | Call number | Status | Barcode |
|---|---|---|---|---|
Reference
|
International Management Institute New Delhi | 658.827 AAK(Ref). (Browse shelf(Opens below)) | Available | 11422 |
Includes index
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