Managing Brand equity (Record no. 1331)

MARC details
000 -LEADER
fixed length control field 00810aam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213403.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1991 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 AAK(Ref). 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 ## - TITLE STATEMENT
Title Managing Brand equity
Remainder of title Capitalizing on the value of a Brand name
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. The Free Press
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xiii, : 299p. 
500 ## - GENERAL NOTE
General note Includes index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products - Valuation - United States - Management
920 ## -
-- 1330
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Managing Brand equity : Capitalizing on the value of a Brand name 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) New York: The Free Press, 1991. 
969 ## -
-- Books 
909 ## -
-- 11422 (Issued)      Accn No.Item StatusAdd IdLocationItem Category11422IssuedR RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 17/01/2002   658.827 AAK(Ref).  11422 Reference

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