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1.		Advertising by Bolen, William H Edition: 2nd ed. Material type: Text Publication details: New York John Wiley & Sons 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 BOL . Place hold Save to lists Add to cart (remove)
2.		Advertising by Norris, James S Edition: 3rd ed. Material type: Text; Format: print ; Nature of contents: Publication details: Virginia Reston Publishing Company Inc 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1'0973 NOR . Place hold Save to lists Add to cart (remove)
3.		Advertising by Norris, James S Material type: Text; Format: print ; Nature of contents: Publication details: Virginia Reston Publishing Company Inc 1977 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1'0773 NOR . Place hold Save to lists Add to cart (remove)
4.		Current issues & research in advertising 1983 edited by James H. Leigh & Claude R. Martin by Michigan, University, Graduate school of business administration division of research Leigh, James H. Martin, Claude R. Material type: Text Publication details: Michigan Division of Research Graduate School of Business Aministration 1983 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1'05 CUR. Place hold Save to lists Add to cart (remove)
5.		How to market to consumers by Quelch, John A Material type: Text Publication details: New York John Wiley 1989 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 QUE . Place hold Save to lists Add to cart (remove)
6.		Truth, lies, and advertising the art of account planning by Steel, Jon Material type: Text Publication details: New York John Wiley & Sons 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 STE . Place hold Save to lists Add to cart (remove)
7.		The future of advertising new media, new chients, new consumer in the post-television age by Cappo, Joe Material type: Text Publication details: Chicago Mcgraw-Hill 2003 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 CAP . Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Word-of-mouth marketing by Wilson, Jerry R Material type: Text Publication details: New York John Wiley & Sons Inc 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WIL . Place hold Save to lists Add to cart (remove)