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	1.		Advertising Management by David A. Aaker , Rajeev Batra, John G. Myers by Aaker, David A Edition: 4th ed. Material type: Text Publication details: New Delhi PHI 1992 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 AAK , ... Place hold Save to lists Add to cart (remove)
	2.		Advertising Management Concept and cases by Mohan, Manendra Material type: Text Publication details: New Delhi Tata McGraw Hill 1989 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 MOH , ... Place hold Save to lists Add to cart (remove)
	3.		Marketing management by Dickson,Peter R Edition: 2nd ed. Material type: Text Publication details: Fort Worth The dryden press 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 DIC . Place hold Save to lists Add to cart (remove)
	4.	Image from Amazon.com	Advertising management Rajeev Batra, John G. Myers and David A. Aaker by Batra, Rajeev Myers, John G. Aaker, David A. Edition: 5th ed. Material type: Text Publication details: New Jersey Prentice Hall International 1996 Availability: Items available for loan: International Management Institute New Delhi (8)Call number: 659.1 BAT , ... Place hold Save to lists Add to cart (remove)
	5.		Advertising advertising by Fletcher, Winston Material type: Text Publication details: London Profile books ltd 1999 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 FLE . Place hold Save to lists Add to cart (remove)
	6.		Advertising realities a practical guide to agency management by Perrin, Wes Material type: Text Publication details: California Mayfield publishing company 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1125068 PER . Place hold Save to lists Add to cart (remove)
	7.		Advertising management C.L Tyagi, Arun Kumar by Tyagi, C.L Material type: Text Publication details: New Delhi Atlantic publishers and distributors 2004 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 TYA . Place hold Save to lists Add to cart (remove)
	8.		Strategic advertising manangement Larry Percy, Rich and Elliott by Percy, Larry Elliott, Richard Edition: 2nd ed. Material type: Text Publication details: Oxford Oxford University Press 2005 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 PER , ... Place hold Save to lists Add to cart (remove)
	9.		Strategic advertising management Larry Percey, Richard Elliot by Percy, Larry Elliott, Richard H Edition: 3rd ed. Material type: Text Publication details: New Delhi Oxford University press 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 PER . Place hold Save to lists Add to cart (remove)
	10.		Advertising management Rajeev Batra, John G. Myer, David A. Aaker by Batra, Rajeev Myers, John G Edition: 5th ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (9)Call number: 659.1 BAT , ... Place hold Save to lists Add to cart (remove)
	11.		Cases in Advertising & Promotion management John A. Quelch and Paul W. Farris by Quelch, John A Farris, Paul W. Material type: Text Publication details: Texas Business Publications Inc 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 QUE . Place hold Save to lists Add to cart (remove)
	12.		advertising management Donald W. Jugenheimer and Larry D. Kelley by Kelley, Larry D Material type: Text Publication details: New Delhi Segment Books 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 JUG. Place hold Save to lists Add to cart (remove)
	13.		Advertising account planning planning and managing an IMC campaign by Larry D. Kelley and Donald W Jugenheimer by Kelley, Larry D Jugenheimer, Donald W Edition: 3rd ed. Material type: Text Publication details: New York Routledge 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 KEL . Place hold Save to lists Add to cart (remove)

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