Advertising account planning planning and managing an IMC campaign by Larry D. Kelley and Donald W Jugenheimer

By: Contributor(s): Material type: TextTextPublication details: New York Routledge 2015Edition: 3rd ed.  Description: ix, : 252p Subject(s): DDC classification:
  • 659.111 KEL 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 659.111 KEL  (Browse shelf(Opens below)) Available 19581

Includes index 

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Williamson Magor Library | International Management Institute New Delhi