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1.
Truth, lies, and advertising the art of account planning by
Material type: Text Text
Publication details: New York John Wiley & Sons 1998
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 STE .

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2.
The best digital marketing campaigns in the world mastering the art of customer engagement Damian Ryan and Calvin Jones by
Material type: Text Text
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 RYA .

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3.
Campaigns that shoak the world the evolution of public relations Danny Rogers; forward by Martin Sorrell by
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.113 ROG .

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4.
Advertising account planning planning and managing an IMC campaign by Larry D. Kelley and Donald W Jugenheimer by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New York Routledge 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 KEL .

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Williamson Magor Library | International Management Institute New Delhi