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1.
Advertising and promotions an integrated brand approach by Richard J. Semenik ...[et al] by
Edition: 6 ed.  
Material type: Text Text
Publication details: New Delhi Cengage Learning India Pvt Ltd 2012
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 659.1 ADV, ...

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2.
Integrated marketing communication in advertising and promotion by
Edition: 8th ed.  
Material type: Text Text
Publication details: New Delhi Cengage Learning 2010
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 SHI .

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