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1.
Applications in basic marketing Clippings from the popular business press E. Jerome McCarthy and William D. Perreault by
Edition: 1992-1993 edition ed.  
Material type: Text Text
Publication details: Illinois Irwin 1992
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MCC .

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2.
Basic marketing a global-managerial approach William D. Perreault and E. Jerome McCarthy by
Edition: 13th ed 
Material type: Text Text
Publication details: Boston Mcgraw-Hill 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PER .

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3.
Basic marketing a global-managerial approach by William D Perreault and E Jerome McCarthy by
Edition: 14th ed. 
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill 2002
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 PER , ...

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4.
Essentials of marketing a global management approach William D. Perreault, E. Jerome McCarthy by
Edition: 8th ed.  
Material type: Text Text
Publication details: New Delhi McGraw Hill/Irwin/ Mcgraw-Hill 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PER .

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5.
Basic marketing a global-Managerial approach approach William D. Perreault, E. Jerome McCarthy by
Edition: 15th ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PER .

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