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1.		Marketing strategies new approaches, new techniques edited by Malcolm McDonald by McDonald, Malcolm Material type: Text Publication details: Oxford Pergaman 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'02 MAR. Place hold Save to lists Add to cart (remove)
2.		Creating Powerful Brands Leslie De Chernatony and Malcolm McDonald by Chernatony, Leslie De McDonald, Malcolm Edition: 4th ed. Material type: Text Publication details: New York Routledge 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 CHE . Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	100 practical ways to improve customer experience achieve end-to-end customer engagement in a multi-channel world Martin Newman and Malcolm McDonald. by Newman, Martin McDonald, Malcolm Material type: Text Publication details: London Kogan Page 2018 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 NEW . Place hold Save to lists Add to cart (remove)

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