services marketing people, technology, strategy; a south asian perspective Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee

By: Contributor(s): Material type: TextTextPublication details: New Delhi Dorling Kindersley(India)pvt ltd 2006Edition: 5th ed.  Description: xvi,594p Subject(s): DDC classification:
  • 658.8 LOV 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.8 LOV  (Browse shelf(Opens below)) Available G2091
Book Book International Management Institute New Delhi 658.8 LOV  (Browse shelf(Opens below)) Available G2092

Includes bibliographical references and index 

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