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services marketing people, technology, strategy; a south asian perspective

Lovelock, Christopher

services marketing people, technology, strategy; a south asian perspective Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee - 5th ed. - New Delhi Dorling Kindersley(India)pvt ltd 2006 - xvi,594p

Includes bibliographical references and index

Dewey Class. No.: 658.8 LOV

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