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marketing research text and cases Harper W. Boyd, Ralph Westfall, Stanley F. Stasch by
Edition: 7th ed.  
Material type: Text Text
Publication details: Illonois Richard D Irwin inc 1990
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 BOY .

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2.
Marketing research text and cases Harper W Boyd, Ralph Westfall and Stanley F Stasch by
Edition: 7th ed.  
Material type: Text Text
Publication details: Delhi Richard D Irwing (AITBS Publishers) 2002
Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.83 BOY , ...

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Williamson Magor Library | International Management Institute New Delhi