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1.
Building brands & believers how to connect with consumers using Archetypes by
Material type: Text Text
Publication details: Singapore John Wiley & sons (Asia) Pte ltd 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DAV .

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2.
DigiMarketing the essential guide to new media & digital marketing Kent Wertime and Ian Fenwick by
Material type: Text Text
Publication details: Singapore John Wiley & Sons(Asia) Pte ltd 2008
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WER .

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Williamson Magor Library | International Management Institute New Delhi