Building brands & believers how to connect with consumers using Archetypes

By: Material type: TextTextPublication details: Singapore John Wiley & sons (Asia) Pte ltd 2002Description: xvi,267p Subject(s): DDC classification:
  • 658.827 DAV 
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Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 DAV  (Browse shelf(Opens below)) Available 12116

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi