Building brands & believers (Record no. 10298)

MARC details
000 -LEADER
fixed length control field 00821aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213628.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2002 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 DAV 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wertime, Kent
245 ## - TITLE STATEMENT
Title Building brands & believers
Remainder of title how to connect with consumers using Archetypes
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. John Wiley & sons (Asia) Pte ltd
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xvi,267p 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Product management
920 ## -
-- 10288
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Building brands & believers : how to connect with consumers using Archetypes 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Singapore: John Wiley & sons (Asia) Pte ltd, 2002. 
969 ## -
-- Books 
909 ## -
-- 12116 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category12116ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 22/07/2003   658.827 DAV  12116 Book

Williamson Magor Library | International Management Institute New Delhi