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Strategic brand management Kevin Lane Keller, M. G Parameswaran, Isaac Jacob by
Edition: 3rd ed.  
Material type: Text Text
Publication details: Delhi Pearson 2011
Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.827 KEL , ...

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Strategic Brand Management Building, measuring and managing brand equity Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New Delhi Dorling kendersley (India) Pvt Ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.827 KEL , ...

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Williamson Magor Library | International Management Institute New Delhi