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1.
The Brand challenge adapting branding to sectorial imperatives edited by Kartikeya Kompella by
Material type: Text Text
Publication details: London Kogan Page 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BRA.

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2.
The Definitive book of branding edited by Kartikeya Kompella by
Material type: Text Text
Publication details: New Delhi Sage Reponse 2014
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DEF.

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Williamson Magor Library | International Management Institute New Delhi