The Brand challenge adapting branding to sectorial imperatives edited by Kartikeya Kompella

Contributor(s): Material type: TextTextPublication details: London Kogan Page 2015Description: xxi, : 338p Subject(s): DDC classification:
  • 658.827 BRA
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 BRA (Browse shelf(Opens below)) Available 19177

Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi