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1.
Advertising media planning a brand management approach Larry D. Kelley and Donald W. Jugenheimer by
Material type: Text Text
Publication details: New Delhi Prentice Hall of India pvt ltd 2007
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 KEL .

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2.
Advertising and public relations research Donald W. Jugenheimer...[et al] by
Material type: Text Text
Publication details: New Delhi PHI Learning pvt ltd 2010
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.072 ADV.

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3.
Advertising account planning planning and managing an IMC campaign by Larry D. Kelley and Donald W Jugenheimer by
Edition: 3rd ed.  
Material type: Text Text
Publication details: New York Routledge 2015
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.111 KEL .

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Williamson Magor Library | International Management Institute New Delhi